Adapteo’s management has prepared the company’s strategy for the period spanning until 2023. The management has identified a number of strategic avenues to continue strengthening Adapteo’s Northern European leadership position as well as to further improve the strong business model and efficiency to create value for shareholders. Adapteo’s key strategic pillars are break-out growth, commercial excellence and operational efficiency.
The pillar for Break-out growth is all about identifying the options to expand organically and inorganically. This can mean expanding geographically, to new segments such as elderly care, adding services and new products to our portfolio or through expanding our business model.
The pillar for Commercial excellence focuses on our aim to shift from a sales strategy based on intuition to one based on hard facts. We drive this through immense focus on pricing excellence, together with ensuring that we enable an efficient sales force with the right tools and frameworks, as well as utilising our strategic marketing capabilities to generate leads and sales.
The pillar for Operational efficiency focuses on finding the ways to cost-efficiency while maintaining high level of quality. Our operating model in each of our Business Units is always a matter of interest, from how we can optimize the factory efficiency to improving the sourcing of modules, materials and subcontractors as well as utilizing our portfolio in the most optimal way.